In his explorations with the Twitter button, Tweetmeme founder Nick Halstead discovered that there are millions of tweets a day producing a stunning amount of valuable information, the only problem is separating the wheat from the chafe, the signal from the noise or a bunch of other cliches. Datasift , in the same space as HootSuite and Tweetronics, is attempting to make this process of sifting through realtime data easier for companies. The Datasift platform, accesible through a drag and drop graphical interface, is a curation engine which relies upon realtime filtering, providing developers with alerts, analytics and a realtime API.