Gannett Co., Inc. (NYSE:GCI) today named Jennifer Carroll as vice president and senior editor/ContentOne, a new company-wide initiative to enhance and improve the way Gannett gathers and delivers the news and information customers want.

Carroll, currently VP/Content for Gannett Digital, expands her role and moves with her content and audience team to ContentOne.

“Understanding audience wants and needs and guiding the development of the content that best meets those needs is the crucial part of ContentOne,” said Tara Connell, vice president/ContentOne. “Jennifer’s role in developing Gannett’s Information Center and her expertise in content generation for U.S. Community Publishing and the Digital divisions make her ideal to head up content resources for ContentOne. Further, this position is the logical extension of her role in creating Information Centers across Gannett.”

ContentOne is a company-wide initiative designed to improve the quality and efficiency of content development and delivery at Gannett. ContentOne will help end duplication, guide major event coverage across the company and seek new ways to use our content across multiple platforms and in multiple venues.

Carroll joined Gannett Digital in 2008 and previously served as VP/New Media Content for the publishing group. She also had top editing roles at Gannett newspapers, including as managing editor of the Lansing (MI) State Journal and The Detroit News, and as executive editor of The Burlington (VT) Free Press.

She was named Gannett’s Corporate Staffer of the Year in 2006 and was a co-winner of the Chairman’s Special Achievement Award in 2007 for her work designing and implementing the Information Center.

Gannett Co., Inc. is an international news and information company operating on multiple platforms including the Internet, mobile, newspapers, magazines and TV stations. Gannett is an Internet leader with hundreds of newspaper and TV Web sites; CareerBuilder.com, the nation’s top employment site; USATODAY.com; and more than 80 local MomsLikeMe.com sites. Gannett publishes 85 daily U.S. newspapers, including USA TODAY, the nation’s largest-selling daily newspaper, and more than 850 magazines and other non-dailies including USA WEEKEND. Gannett also operates 23 television stations in 19 U.S. markets. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company with 17 daily paid-for titles, more than 200 weekly newspapers, magazines and trade publications, and a network of Web sites.