Partnership Provides Increased Scale for In-Video Advertisers and Valuable Tools for Publishers
LOS ANGELES, Oct. 21 /PRNewswire/ -- Panache, the ad-insertion platform for video publishers, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and the leading provider of rich media advertising, announced today their partnership to provide publishers with new opportunities for monetization. This collaboration expands the advertising toolset for video publishers across PointRoll's global network and into existing Panache publisher clients. The partnership also opens the door to advertisers for new creative opportunities, such as interactive rich media experiences and synchronized in-page and in-video campaigns.
Panache's open ad-insertion platform provides a seamless connection between PointRoll's rich media in-video ad units, including its interactive TickerBoy overlay format, and publisher sites, offering PointRoll advertisers unprecedented scale to deliver in-video ad units to publishers, regardless of video player technology. With Panache, publishers are given unlimited choice to combine any ad formats (proprietary, third party, IAB standard), any ad network and any ad server. This partnership also enables publishers to use the tracking and reporting capabilities offered by both Panache and PointRoll.
According to eMarketer, brands increased online video advertising spending by 55.9 percent in 2008. By partnering, Panache and PointRoll are enabling media buyers to more efficiently deploy their media budgets en masse and accelerate shifts from television ad spending to online, while using the most cutting-edge interactive creative and technology solutions.
"Panache's innovative online video ad platform and agnostic technology enables publishers and advertisers to easily create and deliver the most dynamic in-video ads with the detailed analytics that marketers demand," said Jason Tafler, CEO of PointRoll. "PointRoll's advanced video ad formats have incredible reach and enable unlimited creativity, and we're excited to team with Panache to continue breaking down barriers that have prevented marketers from creating highly interactive, scalable in-video campaigns."
"This relationship will provide publishers and advertisers with additional creative possibilities and greater flexibility when deploying rich media campaigns," said Steve Robinson, Panache's CEO. "We're happy to team with PointRoll and offer a fully scalable, streamlined process that helps global brands maximize the impact of their video advertising and simplify the delivery of rich media into video for publishers."
The Adobe Media Player (AMP) is one place where PointRoll's ads are now able to run as a result of the partnership. "By collaborating with PointRoll and Panache, we can seamlessly integrate the most advanced video ads into online or offline video experiences and effectively engage viewers," said Sumner Paine, product manager of AMP at Adobe. "Through this relationship, publishers delivering content via AMP can now easily manage, merchandise and monetize video."
PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is the world's leading online advertising rich media provider. PointRoll's superior rich media technologies and services enable brand marketers to connect with consumers by creating interactive online environments. Providing interactive features such as streaming video, polling, instant e-mail and data collection, PointRoll delivers measurable online advertising campaign results. PointRoll serves more than 70 billion rich media impressions each year -- and serves two-thirds of the Fortune 500 brands. For more information, please visit www.pointroll.com.
Through its proprietary technology, Panache empowers publishers to deploy standard and premium ads with unlimited options.
Panache makes it quick and easy to deliver pre-rolls, standard overlays, engaging rich-media, captivating cinematic ads, or any combination of these formats -- in one video or across an entire campaign. Publishers can also accept custom ad formats or advertising from third-party ad servers or ad networks, and match the right ad experience with the right video. There is no interruption to established workflows. With Panache's powerful tools and robust delivery system, publishers have complete control over their video and advertising regardless of distribution model, enabling syndication and precise reporting that follows their campaigns anywhere.
Founded in 2006, Panache is a privately held company headquartered in Los Angeles.
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