Tropicana is removing the letters "A" and "I" from some of its orange juice bottles as a cheeky statement about artificial intelligence, the company announced this week.
The beverage brand introduced "Tropcn" in a press release on Tuesday, saying the move is "to celebrate the leading orange juice brand's natural ingredients."
The company is not permanently removing the letters from its name, but limited-edition versions of "Tropcn" Pure Premium orange juice have been randomly dispersed in grocery stores across the U.S.
"Each week, there seems to be a new development in artificial intelligence," Tropicana explained in a statement. "Each new AI advancement seemingly brings us closer to the artificial world and further from the natural."
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"America's favorite OJ has been made from natural oranges, picked at the pinnacle of ripeness, and squeezed within 24 hours to create 100% juice for more than 75 years," the company added, saying that its juice is "never artificial."
Tropicana said that it will be releasing a limited-edition package of its "Tropcn" orange juice at CES 2024, a convention in Las Vegas.
But orange juice fans can try their luck finding the rare bottles in Kroger-affiliated grocery stores this month.
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Lucky customers who come across the "Tropcn" bottles can scan the product's barcode for a chance to win a trip to the Sunshine State. The contest starts Tuesday and ends on February 4.
Details about the contest can be found at www.tropcn.com.
"Our limited-edition run of 'Tropcn' orange juice bottles represents our ongoing commitment to delivering the highest quality 100% orange juice to Americans," CEO of Tropicana Brands Group's North American business unit Monica McGurk said in a statement. "Since 1954, Tropicana has been at the forefront, innovating ways to bring fresh-tasting orange juice from natural oranges to breakfast tables nationwide."
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"Artificial just isn't in our DNA," McGurk added.
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