Bud Light is serving as an official sponsor of the Toronto Pride parade, where video footage shows naked men standing around and riding bicycles in clear view of children attending the event.
The footage, captured by Beth Baisch of the Post Millennial, shows dozens of attendees riding past a large cheering crowd. The fully naked bikers, some covered in paint or tattoos, wave back at the crowd. One naked man high-fives an onlooker while another peddles a recumbent bike with a gold blow-up swan adorned around his neck.
A second video shows a group of naked men with hats standing in a circle amidst the crowd. Several children walk past the group of men with their families.
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Another clip shows a person wearing a giant penis costume that covers his entire head. The camera captures a young girl sitting in a stroller and staring toward the phallic-costumed individual.
Other videos show a group of naked men playing and rinsing themselves off alongside a fountain surrounded by kids. Meanwhile, a stage, clearly adorned with Bud Light branding, featured scantily clad dancers wearing fishnets, nipple stickers and strange sock-like masks.
The company's website notes that this year's sponsorship is representative of a longstanding partnership with the Pride event.
"Bud Light Canada has been a proud partner of Pride Toronto for the last 10 years. This year, we're commemorating this milestone with Pride Toronto by featuring them on our can design, as well as continuing as the official beer sponsor of the festival," the beer brand's website states.
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According to the website, Bud Light Canada also provides $100,000 to various organizations that support the LGBTQUA2S+ community across Canada and has created a range of commemorative Pride beer cans to celebrate the collaboration.
Anheuser-Busch and Pride Toronto did not return Fox News Digital's request for comment.
The partnership comes nearly three months after Bud Light received massive backlash for partnering with trans activist Dylan Mulvaney. The decision angered consumers and the brand saw a significant decrease in sales, resulting in billions of dollars in lost market value.
In early April, Anheuser-Busch CEO Brendan Whitworth attempted to douse the flames with a lengthy statement to customers.
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"We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," he said in part. "My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage."
Despite losing business, Bud Light continued to anger customers for co-sponsoring an "all-ages Pride event" in Flagstaff, Arizona, on June 17.
The party, called "Pride in the Pines," included drag queens and other performers, and listed Bud Light as one of the companies sponsoring the June 17 event. (Bud Light was initially mentioned prominently in one of the posters.) The event is listed as a "family festival event" and a family-friendly, "safe space" for all visitors.
Fox News' Jeffrey Clark contributed to this report.
