The creator of the western drama "Yellowstone" revealed that a top executive at HBO passed on the show for putting too big a focus on "Middle America."

In an interview with The Hollywood Reporter, Taylor Sheridan, the executive producer and showrunner of the hit Paramount Network program, shed light on the struggle to find a TV network to pick up his series, which he had pitched as "'The Godfather' of Montana."

Before finding a home at Paramount, "Yellowstone" was initially in development at HBO. At the time, Sheridan said his show had the support of HBO's then-programming chief Michael Lombardo. According to THR, however, "the rest of his team wasn’t."

Sheridan's first hurdle was landing a big star to play the patriarch of the Dutton family. He had pitched the show's current star Kevin Costner, but Sheridan alleged HBO executives at the time "didn't see it."

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"They said, ‘We want Robert Redford,’" Sheridan recalled to THR. "They said, ‘If you can get us Robert Redford, we’ll greenlight the pilot.’"

Sheridan continued "I drive to Sundance and spend the day with him, and he agrees to play John Dutton. I call the senior vice president in charge of production and say, ‘I got him!’ ‘You got who?’ ‘Robert Redford.’ ‘What?!‘ ‘You said if I got Robert Redford, you’d greenlight the show.’ And he says — and you can’t make this s--- up — ‘We meant a Robert Redford type.’" 

The unnamed HBO VP, who Sheridan refused to share their name, scheduled a so-called "crisis meeting" with him and his "Yellowstone" co-creator John Linson, who pressed the exec on the apparent reluctance to back the show. 

"We go to lunch in some snazzy place in West L.A. And John Linson finally asks: ‘Why don’t you want to make it?’ And the vp goes: ‘Look, it just feels so Middle America. We’re HBO, we’re avant-garde, we’re trendsetters. This feels like a step backward. And frankly, I’ve got to be honest, I don’t think anyone should be living out there [in rural Montana]. It should be a park or something,'" Sheridan told THR.

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Those comments later resurfaced in dialogue Sheridan had written in the second season of "Yellowstone" when a reporter for New York Magazine took a swipe at Montana in an exchange with Jamie, the son of Costner's character played by Wes Bentley. 

HBO's parent company Warner Brothers Discovery did not immediately respond to Fox News' request for comment. 

Sheridan also recalled during a notes call how HBO executives took issue with Beth Dutton (played by Kelly Reilly), who they considered as being "'too abrasive'" and that "‘We want to tone her down. Women won’t like her.'"

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"So I said to them, ‘OK, everybody done? Who on this call is responsible for a scripted show that you guys have on the air? Oh, you’re not? Thanks.’ And I hung up. They never called back," Sheridan said.

Fortunately for Sheridan, he retrained the rights to "Yellowstone" when outgoing Lombardo, who told Sheridan "‘I always believed in the show, but I could not get any support,'" gave the script back as his last act at HBO, which would have otherwise shelved the project entirely. 

Sheridan went on to say the nameless HBO exec later left the network and when "Yellowstone" took off, Sheridan received an email from him offering congratulations, even pitching him a family drama.

"Great idea. It sounds just like 'Yellowstone,'" Sheridan replied to the once-dismissive exec.