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Twitter to take 10% cut on content subscriptions after 12 months

With a substantial drop in advertising revenue since Musk's acquisition of Twitter, a switch to a subscription-based model appears to have some drawbacks.

Twitter Inc CEO Elon Musk said on Friday that the social media platform will take a 10% cut on content subscriptions after the first year, as the company looks to monetize content on the website in a bid to diversify its revenue sources.

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Earlier this month, billionaire owner Musk said users of the social media platform will be able to offer their followers subscriptions to content, including long-form text and hours-long video.

He had also said that the company will not take a cut for the first 12 months on content subscriptions.

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Musk has been bringing in changes at Twitter to boost revenue after the platform saw advertising income drop last year in the run-up to his $44 billion acquisition that closed in October.

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He added that the company's cut from subscriptions on iOS and Android platforms will drop to 15% in the second year from 30% in the first.
 

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