The Ram 1500 REV electric pickup made its official debut in a Super Bowl commercial on Sunday night.
The innuendo-filled spot staring Jason Jones parodied pharmaceutical ads and promoted the truck as a treatment for "premature electrification," promising long range driving between charges.
Aside from the styling, the commercial did not reveal much about the truck, including exactly how far it can drive, or how much power it has, although the brand has previously indicated that it will have best-in-class figures when it goes on sale next year.
However, while the exterior was shown in full, and is clearly based on the current internal combustion engine Ram 1500, there was only a quick shot of the cabin, but it was worth a few words, if not a thousand.
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As with the body, the interior appears to carry over the Ram 1500's design, including its large central touchscreen display, but what is located next to it is new.
In front of the passenger seat can be seen a second screen, something that is not offered in the Ram 1500 today. The feature is available in several Jeep models, however, including the Grand Cherokee and Grand Wagoneer. It can be used to control the infotainment system and play live video while the vehicle is in motion, but has a filter on it that obscures its view from the driver for safety.
A seam running around the front panel that takes the place of a grille also indicates that the 1500 REV will have a front trunk, or frunk, like the Ford F-150 Lightning and General Motors electric pickups, but Ram has not confirmed this yet by showing it open.
Jones said there are "options being designed to extend range in satisfying ways," which could be a cryptic reference to what Ram CEO Mike Koval has called a "class shattering" feature the truck will have.
Koval said the 1500 REV will be available with a range-extending gasoline engine, which would work as a generator on long trips so a lengthy stop to charge the battery would not be necessary.
None of the other electric trucks from major brands are expected to offer a similar feature.
Ram is now taking reservations for the truck with a $100 deposit and the consumer website says deliveries will begin in the fourth-quarter of 2024, by which time Ford, GM and Tesla are expected to have several electric pickups on sale.