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September 01, 2020 10:18am
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For Sprinkles founder Candace Nelson, a half-baked startup idea won't cut it

Candace Nelson is the creator — along with her husband — of one of America's iconic baked goods brands. Now she's cooking up success with another startup venture backed by actor Chris O'Donnell, and has just released a book of tips for budding entrepreneurs on how to make their dream a reality.
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