“Midsize” is available on Amazon

Chicago, Ill. - Every marketing professional's future manual has just been published in the form of “Midsize” by Julia Fitzgerald. The book, available now for presale on Amazon, discusses success strategies for marketing in midsize firms. It launches Friday, Oct. 18 for paperback and hardcover. 

“Midsize” serves as a guidebook for those just beginning a marketing career, CMOs evaluating their best fit, and CEOs of midsize organizations examining their marketing team and strategies. Fitzgerald, CMO of the American Lung Association, shares anecdotal accounts from executives, thought leaders, and industry experts about scrappy, smart marketing strategies needed to drive growth in midsize firms. In her debut publication, she explores how marketers with a collaborative mindset usually excel in these midsize environments.

Fitzgerald said, “I’d like marketers who may not be fulfilled in their current positions to consider how they like to work and what would suit their drive and disposition.”

Fitzgerald discusses in her book how she came to realize the size of a firm does indeed matter for marketers. Inspired by the shift of work-life balance brought on by the pandemic and the great resignation, employees across multiple sectors realized they weren’t satisfied with their work. Fitzgerald believes company size is a factor driving this.

“I’ve had the opportunity to work in both large and midsize firms over my career, and I realize that the collaborative, customer-centric mindset I found in midsize organizations matched my work style,” she added. “It really matters that team members show up and understand how to drive growth across functional areas.”

To pre-order “Midsize” on Amazon, please visit https://amzn.to/3e85NUd. For more information about Fitzgerald, please visit https://juliacfitzgerald.com/.

Midsize gives readers an insider’s look at how an organization’s size can impact the work experience for marketers. It is the guidebook for those just charting their path in marketing, CMOs evaluating their best fit, and CEOs of midsize organizations hungry for insight on their marketing teams and growth strategies. Midsize features an engaging collection of stories from Fitzgerald and other leaders in the marketing space, providing readers with effective strategies to use for their own midsize teams.

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