Mordor Intelligence

French E-commerce Market Overview

The French E-commerce Market was valued at USD 68.35 billion in 2021, and it is expected to reach USD 105.03 billion by 2027, recording a CAGR of 7.49% over the forecast period from 2021 to 2027. France is a key consumer market in Europe and a significant e-commerce market in terms of internet penetration, percentage of e-commerce consumers, and average expenditure. According to the E-commerce Foundation, in 2020, the e-commerce sector in France accounted for 4.79% of the country's GDP. Further, the e-commerce industry was expected to account for 5.19% of GDP in 2021. According to the Federation of e-commerce and distance selling, online retailers in France making more than EUR 10 million per year accounted for about 74.5% of all e-commerce revenue in 2021. With EUR 1 to 10 million in yearly revenue, e-merchants accounted for 17.3% of total e-commerce revenue.

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Key Highlights of the French E-commerce Market

• The majority of smartphone users (18%) download digital applications, 11% buy cultural products, such as books, and 10% buy travel—mostly train tickets—on their phones. In addition, 4% of smartphone buyers purchase books, and 3% purchase CDs and DVDs. Smartphone shoppers claim they shop on their phones at home 74% of the time, while 20% say they shop while on public transport.
• To create their current and future omnichannel operations, e-commerce businesses have realized the value and necessity of mobile commerce (m-commerce) with efficient, user-friendly apps. For instance, a partnership between Carrefour and Google Assistant has been established to allow customers to do their online click-and-collect grocery shopping in-app using voice recognition. Simple Maps, an interactive map showing users the top storied locations, including those that sell local and sustainable items within a certain radius, was another valuable innovation.
• Lightspeed and Shopify are both well-optimized for cross-border e-commerce in the European market. H&M, Carrefour, and Ikea are great platforms for well-known retailers in multiple countries across Europe and beyond. Furthermore, the United Kingdom has the second-largest share, accounting for 3.9 %, with nearly 59,000 Shopify e-commerce websites. Germany rounds out the top five with over 23,000 Shopify-built e-commerce websites, while France (about 19,000) and the Netherlands also have many Shopify-built websites (over 12,000).

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Recent Developments in the French E-commerce Market

• May 2022 - The French advertising and PR firm Publicis Groupe acquired Irish-founded e-commerce analytics company Profitero. This platform enables businesses to measure their market share growth performance against competitors, and also, the platform's analytics can track more than 70 million products across 700 retail websites, including Amazon.
• May 2022 - Decathlon has chosen Quadient under its omnichannel strategy to strengthen and offer various delivery options to its customers. The company plans to accelerate its E-commerce by providing services such as 24-hour delivery across France, drive-thru pickup, rental, second-life, and many more.
• April 2022 - PlantX Life Inc. subsidiary Bloomboxclub Limited launched a new e-commerce platform in France. This new domain integrates PlantX's signature e-commerce and innovative digital infrastructure designed to improve the online user experience and boost customer satisfaction.

Related Research and Links

• United States E-commerce Market - Growth, Trends, COVID-19 Impact and Forecasts (2022-2027)
• United Kingdom E-commerce Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

List of Key Players in the French E-commerce Market

• Cdiscount SA
• Amazon
• AliExpress
• Fnac.com
• The Good Corner
• eBay France SAS
• Vertbaudet SAS
• Leroy Merlin SA
• Carrefour SA
• La Redoute SA

*List Not Exhaustive

Mordor Intelligence has segmented the French E-commerce Market based on B2C E-commerce and B2B E-commerce:

• By B2C E-commerce (Market Size & Forecast based on Value (USD million), 2020-2027)
• Market size (GMV) for the period of 2017-2027
• Market Segmentation - by Application,
• Beauty and Personal Care
• Consumer Electronics
• Fashion and Apparel
• Food & Beverage
• Furniture & Home
• Others (Toys, DIY, Media, etc.)
• By B2B E-commerce (Market Size & Forecast based on Value (USD million), 2020-2027)
• Market size for the period of 2017-2027

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