(Adodo Robinson, founder of Délali Robinson Cosmetics)
Délali Robinson Cosmetics was created to compliment the complexity of our rich every skin tone. The vegan friendly brand focuses on being health conscious, paraben free, gluten free, cruelty free in the cosmetic industry. With a wide range of foundation shades (in liquid, cream and powder) and liquid matte lipsticks, women can easily find the right match for their skin tone. The makeup line also aims to enable women of color to enhance their natural beauty and showcase their creativity.
Founder Adodo Délali Robinson created the brand after struggling to find her right match for her complexion. As an internationally-certified beauty professional, With more than 20 years already in the industry, and licensed cosmetologist, she understands the importance of educating women of color on how to shop products and colors that favor their skin tone about healthy cosmetics that enhance their beauty.
For women who are new to wearing make-up or professionals who want to explore colors, she has created a look book, match sample kit and 5 minute quiz to find your lipstick persona a lip match. The look book is the go to spot to find inspiration for the many ways to use Délali products. It is filled with wonderful ideas and options for any occasion. The match sample kit helps you find which shade works for you in the comfort of your home. It is a 7, 1 ML HD liquid foundation sample pack for $10 with free shipping. Lastly, she created a 5 minute lipstick quiz to help women find their lipstick personality.
What are some major achievements or accolades that you've accumulated?
Being able to pivot during the Covid-19 lockdown, come back and continue to run and operate my salon business is definitely a major accomplishment I am proud of.
Who or what motivates or inspires you to do the work you do?
Making sure women like me are represented well in the beauty industry and of course Building a legacy I can leave my son and family is my number one motivation.
What are some projects that you are currently working on or promoting?
I am working on making it easier for my customers to be able to find their perfect foundation match by utilizing an AI application on Délali Robinson cosmetics website. I want women of color to be seen and heard in the beauty industry.
What is your ultimate goal in your career/life?
My career and brand goal is to let women of color and different ethnicities know that we matter and are not an afterthought when it comes to beauty standards. We are beautiful in all the beautiful shades and shapes we come in.
Why should our readers support you and your brand?
I want your readers to support my brand and Me because I believe my brand has a place in the beauty industry and platform because I know how neglected the darker complexion women have been from major companies. We are worth being valued and represented. I remember always looking at models like Naomi Campbell and Iman asking myself why there aren’t more models like them being featured on magazine covers, ads and major editorial shows and campaigns. Délali Robinson Cosmetics is here to change that.
Get connected with Délali Ali Robinson Cosmetics: www.Facebook.com/DelaliRobinsonCosmetics