Wig startup Waeve takes a 'by Black women, for Black women' approach
July 22, 2021 at 10:56 AM EDT
Korean-Americans own roughly 70% of beauty supply stores in the U.S., but 100% of these stores market and carry hair and beauty products needed by Black women. A Boston-based wig company owned by Black women, and for Black women, is looking to change that.
