First ever high-end branded Lab Grown Jewelry launches in 2021

SECAUCUS, NJ, April 20, 2021 /24-7PressRelease/ -- Mercury Ring announced the exclusive launch of Couture by Badgley Mischka, a one-of-a-kind Lab Grown diamond jewelry brand offered to all the independent retailers across the U.S. The collection that embodies all the classic elegance and timeless sophistication for which Badgley Mischka is known.

With their physical, chemical and visual properties being equal to natural diamonds, lab-grown diamonds have gained tremendous popularity amongst bridal ring buyers in recent years. "Badgley Mischka, an extremely well-known brand in the bridal and fashion world, will enable the retailers to sell higher end pieces to their customers who are looking for an instant upgrade to their existing engagement ring or add to their jewelry collection," said Ateet Shah, President at Mercury Ring. The collection carries anywhere from 3carats to 8carats center stones in round and fancy shapes.

Filling in the 'White Space'
We have already received great interest from our existing customers, on carrying exclusive and designer pieces in the lab-grown diamond category. In addition to brides, the lab-grown industry is seeing tremendous growth with women looking to upgrade their everyday diamond collections.

"We couldn't be more excited to be partnering with Mercury Ring to create our diamond collection," said Mark Badgley. "Their expertise within the diamond industry as well as their sophisticated aesthetic and wonderful product quality make them a perfect fit for us," added James Mischka.

Product Availability
Product is an update driven by customer feedback and is part of Mercury Ring's commitment to deliver instant product updates under the known bridal brand name, Badgley Mischka.

The collection can be viewed here: Couture by Badgley Mischka (constantcontactpages.com)

About Badgley Mischka
Over the past thirty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka brand includes multiple product categories such as Eveningwear, Day Dresses, Sportswear, Outerwear, Bridal, Swimwear, Footwear, Handbags, Eyewear, Timepieces and Jewelry. Mark Badgley and James Mischka' s timeless designs appeal to a wide range of fashionable women including Madonna, Jennifer Lopez, Sharon Stone, Jennifer Garner, Julia Roberts, Kate Winslet, Helen Mirren, Taylor Swift, Sarah Jessica Parker and Carrie Underwood. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Nordstrom, Harrods and Harvey Nichols in addition to the Badgley Mischka flagship boutique in Los Angeles. For additional information, please visit www.badgleymischka.com.

About Mercury Ring
Founded in 1941, Mercury Ring is the leading source for lab-grown diamond jewelry today. The company offers a wide range of products and services designed to support its retailers to explore and take advantage of the lab-grown diamond category as a whole. The company's 65,000 sq ft headquarters in Secaucus NJ is home to the design and merchandising teams, diamond procurement and assortment teams as well as a 10,000 sq ft jewelry manufacturing facility. This gives the company the ability to ship inventory and customize pieces within 72 hours.

Mercury Ring and Product are either registered trademarks or trademarks of Mercury Ring in the United States and/or other countries.

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