SOURCE: Mohawk IndustriesDESCRIPTION:
CALHOUN, Ga., February 17, 2021 /3BL Media/ —Durkan, the hospitality brand of Mohawk Group, has launched Taking Odds, a Precision Dye Injection (PDI) carpet tile collection aimed at enhancing hospitality interiors. PDI tile is a rapidly expanding flooring category for Mohawk Group and Durkan, featuring innovative technology designed to address the specific needs of casinos and gaming centers.
Taking Odds features 25 high-resolution pattern designs in six color groupings. If desired, customers can further customize patterns with uniquely curated palettes. Through Synthesis technology, Durkan’s patented process, the collection’s design options are innumerable. The Synthesis process layers pattern and texture to provide the highest quality 3D images with unparalleled clarity, resulting in a unique layering effect of tremendous depth and richness.
“Our pre-curated colorways are specially designed for the casino and gaming market,” said Justin Hicks, senior manager of product marketing, Mohawk Group. “These patterns can be quickly and easily personalized to fit our customers’ specific projects, palettes or brand objectives.”
The collection features a state-of-the-art approach to installation as well as the added wear-and-maintenance advantages of modular flooring. With EcoFlex AIR standard backing, Taking Odds carpet tiles offer easy installation with enhanced acoustic performance and comfort under-foot.
“Taking Odds offers the hospitality industry the best of both worlds,” explained Linda Hearns, senior manager of segment marketing, Mohawk Group. “It provides a wide variety of color options and pattern combinations while also offering easy installation and enhanced longevity.”
Taking Odds offers customers a way to infuse energy and personality into projects to ensure they are one-of-a-kind experiences. Available at ultra-low minimums (50SY), the collection’s unique patterns and styles create additional opportunities for branding within a variety of hospitality spaces. The enduring designs, easy-to-install formats, and enhanced longevity make Durkan’s Taking Odds collection a winning solution to gain significant industry advantage.
Visit www.Durkan.com to learn more about the Taking Odds PDI carpet tile collection.
From the hotel lobby and corridors to guest rooms and ballrooms, casinos and areas of assisted living facilities, Durkan is world-renowned as an industry leader in innovative design solutions and high-style, high-performance hospitality flooring solutions. Durkan’s products are offered in a wide range of exclusive innovative pattern and texture technologies, including Definity™, an advanced generation precision sculpturing technology that produces the highest definition of texture, pattern and color available in hospitality carpet; and Synthesis™, which provides a three-dimensional layering effect using a custom base and Precision Dye Injected (PDI) surface that enables unprecedented image quality. Durkan is the hospitality brand of Mohawk Group, a leading commercial flooring manufacturer and a pioneer in the design of sustainable flooring.
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KEYWORDS: NYSE:MHK, Mohawk, Durkin