Moody's is skeptical of Harley-Davidson's 'Rewire,' sees extended erosion of motorcycle market
September 11, 2020 at 12:53 PM EDT
Despite Harley-Davidson Inc.’s ambitious “The Rewire” restructuring under new president and CEO Jochen Zeitz, Moody’s Investors Service downgraded the company’s debt rating due to long-term erosion in Harley’s core North American heavyweight motorcycle market and the need to successfully deliver on the promises of the restructuring initiative.
