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September 01, 2020 10:18am
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Harley-Davidson trims ridership goals for growth strategy

In 2017, the iconic Milwaukee-based motorcycle manufacturer said it planned to add 2 million U.S. riders to its base of about 3 million riders over a span of 10 years. The new goal is part of a refined strategy being driven by "deeper consumer insights," the company said in a press release.
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