23andMe competitor Veritas Genetics slashes price of whole genome sequencing 40% to $600
July 01, 2019 at 09:30 AM EDT
Veritas is lowering the cost of a whole genome sequence from $999 to $599. With less-comprehensive heritage and health tests from personal genetics companies 23andMe and AncestryDNA priced under $200, it remains to be seen if this price point will finally get consumers to choose whole genome sequencing over cheaper tests.
