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September 01, 2020 10:18am
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Sears wanted its new logo to make people think of home and heart, instead they're thinking about Airbnb

Sears unveiled a new logo, marking its latest attempt to freshen its image and reconnect with consumers. The new design hopes to represent a combination of a home and a heart. People took to social media to mock its stark resemblance to Airbnb's logo.
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