Chocolate-maker Cadbury has taken down a website that encouraged people to hunt for treasure in the U.K, after it faced a heavy backlash on social media. The site, part of a promotion for its Freddo Treasures chocolates featured images of U.K. heritage sites and encouraged people to go treasure hunting for gold and jewelry. One part of the site stated: "Unearth the fortunes of Rome in Somerset … Grab your metal detector and go hunting for Roman riches!"