The Kavanaugh hearings and Ford. Just nnother salacious story that grabs eye balls and headlines. Is this the news of our social media based, reality show culture. What is happening in the news, is this really a reflection of today's divided america. Where both right and left are competing for a spotlight. A spotlight that shines bright on scandal and a juicy headline.
BOYNTON BEACH, Fla. - Sept. 27, 2018 - PRLog -- Evan Turk, Esq. is an attorney with experience in representing clients involved in personal scandals. Sometimes it's a high profile individual with a story that could make headlines. Often he finds that there is a scandalous angle to these stories, a disgruntled ex-relationship, romantic or otherwise. The age of social media has brought a new hurdle to his high profile and high net worth clients. In the age of social media dominance, word travels fast. He mentioned today, that he believes "the Kavanaugh hearings are just bringing up another instance where the news media dominates". It's "Another salacious story that grabs eye balls and headlines." "There are verifiable numbers. These clearly show there is nothing better than a scandal to capture viewers". He explains that an inside view of the actual business of media provides clarity that news is a commodity sold to advertisers. A captive engaged audience that can be yours for a price. In the world of media demographic studies and retention all play key roles and news outlets must substantiate ratings. Objectivity cannot be the main goal when you are competition for dollars. In addition, news agencies can no longer survive without finding alternate revenue sources. Dominant in this alternative revenue category is social media exposure. The power of social networking is such that the number of worldwide users is expected to reach 3.02 billion monthly active social media users by 2021; around a third of Earth's entire population. As of 2017, 81 percent of the United States population had a social networking profile*
"Let's face it," Turk says, "Our eyes are peeled on our devices. Television and radio are becoming the dinosaurs in an evolving industry. The business of news is clearly impacting a new medium, social media."
He mentions an interesting social media component. That a new type of advertising is emerging in "influencers". These are people with a social media visibility that control the narrative of their social media façade, to gain followers, sell product and push political agendas. A micro targeting of sorts, even small social circles within a demographic can wield substantial power. Media outlets push news to specific targeted groups lead by these influencers. Now that the influencers have become the targeted audience, they have a measure of control over the news.
His explanation, that influencers are tasked with having to constantly bring in flashy content to feed their audience. Using visual imagery each post is tracked, calculated and contrived. To maintain power, the influencer's visible social life must match up on social media. The selfie has become a mark of distinction. And a photo has truly become worth a 1,000 likes. It seems to be extremely prevalent in the life of a political candidate or an influencer whose business model involves politics and networking.
Evan mentions that a recent story really capturing this phenomenon came across his desk. A client who is a well-established, legal immigrant comes to follow the American Dream. This compelled him to move to a country that was reinvigorated with a leader with a similar viewpoint. As a conservative supporter, he was introduced to an influencer that invited him to many events that captured his heart. He thought he made a great friend. In this case, it seems that in the influencer had an additional motive beyond building her following; she a physical attraction towards him. Once this feeling was not reciprocated, she took to social media to utterly disgrace him via high school tactics. He was devastated. She simply, gained importance by encouraging interaction by her audience; the formula to capture new followers and create the image of scandal.
He states that, "We have given up power to those with personal and personal/political agendas. The old school rational sources of news information no longer exist. Social media has bastardized the way news is provided. News must be looked at with new eyes of clarity, taking it with a grain of salt. There is a long road to have news brought back to a place of legitimacy especially on the political front. There needs to be a standard for candid reporting and penalties by those failing to meet the requirements. It shouldn't be led by those with personal agendas or affections."
Contact
Christie Lee
***@palmbeachlawoffices.com
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Influencers, Sex, Social Media and the Confirmation of Justice Kavanaugh
September 27, 2018 at 15:51 PM EDT
