Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, today announced its Patients Insights Package, a new data offering that delivers unique patient insights to providers and payers about the communities they serve. An addition to Acxiom’s extensive Healthcare Solutions portfolio, the Patients Insights Package delivers the ethically sourced data foundation to enable more effective targeting and engagement with prospective patients.

The Patients Insights Package consists of more than 100 attributes and provides key health-related insights, including lifestyle behavioral insights, demographics and health indicators on the patient community. Leveraging third-party consumer data and insights provides a holistic understanding of prospective patients, allowing providers, payers and those in the life sciences sector to ensure campaign messages are relevant and personalized so they can better connect with prospective patients in their communities.

“Powerful scientific, business and technology forces are disrupting the healthcare industry, creating a unique opportunity to improve engagement between providers, payers and patients to improve healthcare outcomes,” stated Rick Erwin, co-president of Acxiom Marketing Solutions. “With almost 50 years’ experience, deep expertise in ethical data use in the healthcare sector, and recognized leadership in identity, data and risk, Acxiom is unrivaled in its ability to deliver high-impact data solutions to power the healthcare ecosystem.”

The evolution toward value-based care is well underway. In order to succeed in the new patient-centered paradigm, while minimizing risk, organizations must have a complete view and understanding of their audiences. Acxiom’s Patients Insights Package equips those at the forefront—payers and providers—to effectively leverage rich third-party consumer data and insights to better engage prospective patients.

“With the aim of improving healthcare delivery models and patient outcomes, providers, payers and the life sciences industry are increasingly turning to innovative big data analytics and digital technology solutions on this journey,” added Erwin. “Acxiom’s unique health insights and robust suite of data, identity and risk solutions help support their patients’ health objectives and the need for value and transparency with solutions and services designed to improve patient connections.”

Acxiom further strengthened its commitment to ethical data use in the healthcare industry when it achieved HITRUST CSF certification for key parts of its data processing architecture last year. Acxiom Healthcare Solutions enable patient-driven experiences, allowing clients to harness the power of data to strengthen connections and determine identity in a privacy-compliant way along the continuum of care between patients, providers and payers. By protecting patient identity across the ecosystem, Acxiom helps organizations engage in secure and relevant patient interactions. The portfolio provides a wide-ranging suite of offerings and services focused on solving critical healthcare challenges.

Acxiom will be exhibiting at HIMSS18, booth #12518, March 5-9, 2018 in Las Vegas, Nev. The company will demonstrate the Patients Insights Package and its full portfolio of health solutions. Media and analysts interested in speaking with Acxiom to learn more can contact acxiom@havasformula.com to coordinate.

About Acxiom

Acxiom provides the data foundation for the world's best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 48 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Acxiom is a registered trademark of Acxiom Corporation. For more information, visit Acxiom.com.

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