Macy’s (NYSE:M) today announced that it successfully raised more than $9.5 million with this year’s second annual national “Shop For A Cause” charity shopping event. The event was held on Saturday, October 13 in all Macy’s stores and on macys.com to help raise awareness and support for local and regional charity organizations across the U.S. The first nationally coordinated Shop For A Cause event was held in fall of 2006 and raised more than $9 million for charity organizations.
“We are delighted that we again raised nearly $10 million in one day to support the important charity work that matters most to our customers in cities and towns around the country,” said Peter Sachse, president, Macy’s Corporate Marketing. “It is truly remarkable what can be accomplished when you partner the passion of local charity groups and the generosity of our customers with the reach and enthusiasm of an organization like Macy’s. That together we can make an impact of this magnitude in just one day serves as a catalyst and inspiration for future endeavors.”
Through the “Shop for a Cause” program, Macy’s donates tickets to regional and local charities in all of its markets around the country, including to the American Heart Association as an extension of Macy’s national support of the Go Red For Women movement. The tickets are then sold by the charitable organizations for $5 each. They keep all of the ticket proceeds. Ticket holders then redeem their tickets at any Macy’s store on the designated day to receive a coupon for 20 percent off most men’s, women’s, kid’s, and accessories merchandise and 10 percent off most home items. Tickets are also sold at macys.com and at the door leading up to and on the day of the event, with the proceeds for those tickets also distributed to charitable organizations.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy's stores are operated by seven regionally based retail divisions – Macy's East, Macy's Florida, Macy's Midwest, Macy's North, Macy's Northwest, Macy's South, and Macy's West – and an online store at macys.com.
For Macy’s media materials, please visit our online pressroom at www.macys.com/pressroom.
Contacts:
Holly Thomas, 646-429-5250
holly.thomas@macys.com
