Macy’s (NYSE:M) today announced that it will anniversary last fall’s successful national “Shop For A Cause” charity shopping event which raised nearly $10 million for charities across the U.S. This year’s Shop For A Cause event will take place in all Macy’s stores and on macys.com on Saturday, October 13.
“Macy’s charity shopping days are an extremely effective approach to supporting causes and celebrating community milestones on a regional level,” said Peter Sachse, president, Macy’s Corporate Marketing. “Last fall, we were able to roll it out to a national audience for the first time ever, raising nearly $10 million for the regional and local charities that matter most to our communities and customers. This year, we are hosting our second national Shop For A Cause event with the hopes that it will continue to gain notice and momentum as a compelling and simple way to support important charitable work across the country.”
Here’s how the program works. Macy’s donates tickets to regional and local charities in all of its markets around the country, including to the American Heart Association as an extension of Macy’s national support of the Go Red For Women movement. The tickets are then sold by the charitable organizations for $5 each. They keep all of the ticket proceeds. Ticket holders redeem their tickets at any Macy’s store on October 13 to receive a coupon for 20 percent off most men’s, women’s, kids, and accessories merchandise and 10 percent off most home items. Tickets are also sold at macys.com and at the door leading up to and on the day of the event, with the proceeds for those tickets also distributed to charitable organizations.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy's stores are operated by seven regionally based retail divisions – Macy's East, Macy's Florida, Macy's Midwest, Macy's North, Macy's Northwest, Macy's South, and Macy's West – and an online store at macys.com.
For Macy’s media materials, please visit our online pressroom at www.macys.com/pressroom.
Contacts:
Holly Thomas, 646-429-5250
holly.thomas@macys.com