[at Bloomberg] – Google is adding National Football League in-game highlight videos to the top of its search results as part of an expanded partnership with the league. Read more on this. Alphabet Inc. (GOOG) , currently valued at $488.85B, started trading this morning at $717.06. Today’s price range has been between $709.00 and $719.25 per share with a one year range of $515.18 to $789.87. Priced at 21.29x this year’s forecasted earnings, GOOG shares are relatively expensive compared to the industry’s 9.19x forward p/e ratio. Consensus earnings for the current quarter by the 36 sell-side analysts covering the stock is an estimate of $8.06 per share, which would be $1.07 better than the year-ago quarter and a $0.13 sequential decrease. The full-year EPS estimate is $33.59, which would be a $4.01 better than last year. The quarterly earnings estimate is based on a consensus revenue forecast of the current quarter of $20.75 Billion. If realized, that would be a 17.03% increase over the year-ago quarter. More recently, Pivotal Research Group upgraded GOOG from Hold to Buy (Apr 11, 2016). Previously, Goldman upgraded GOOG from Neutral to Buy. The average price target for GOOG shares by the analysts covering it is $924.83, which is 28.98% above where the stock opened. See more in (NASDAQ:GOOG) Similar Articles: Stock Update (NASDAQ:GOOG): Is Baidu About To Pull A Google And Split Off Its Search Core, Too? Market Update: Google Inc (NASDAQ:GOOG) – Google Express vs. Amazon Prime Now (GOOG, AMZN) Company Update: Google Inc (NASDAQ:GOOG) – Facebook Enhances Its Search Function to Take on Google