Gannett Co., Inc. [NYSE: GCI] today announced that its network including USA TODAY and affiliated sites reached 101.4M unique visitors in September 2015 – a landmark first for the company since splitting from its broadcast division over the summer – reaching 39% of the total domestic digital population (comScore Media Metrix).
The breakthrough in September numbers was heavily driven by gains in USATODAY’s Sports Media Group, which reached 52.4M multiplatform unique visitors – this includes major increases on USATODAY.com Sports (+38% MoM), ‘For The Win’ (+27% MoM), and USATODAY Sports Local Media Group (+14% MoM). Additionally, 37% of Gannett’s multi-platform digital audience fell within the age range of 18-34 throughout the month (eg. “the millennials”).
“This is a celebratory moment for Gannett. We significantly outpace legacy media publishing brands and our audience numbers continue to outnumber the industry as a whole,” said Bob Dickey, president and CEO, Gannett. “This is just one milestone. We know this upward trend will continue as we push out new and innovative ways for readers to consume and engage with our trusted content across our powerful local and national digital brands."
Gannett continues to expand on existing platforms while innovating on those yet to come. Gannett has been an industry leader in award-winning news apps, virtual reality storytelling and investigative reporting that scales stories from the local to national level with impactful results that are driving change. The company also delivers unique online advertising solutions through products like its Gravity ads, as well as quality branded content.
In September 2015, Gannett’s USA TODAY and affiliated sites also had more unique visitors than HPMG News (Huffington Post), NBC News Digital, CBS News, and Vox Media, and moved from #6 to #4 in the News and Information category in comScore.
Additional engagement and visitor stats for all affiliated sites include:
- Average views per visitor in September = 17
- Average minutes per visitor = 23.1
Gannett Co., Inc. (NYSE: GCI) is an international media and marketing solutions company that informs and engages more than 115 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Our portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people – and the companies who want to reach them – with their interests and communities. For more information, visit www.gannett.com.
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