NEW YORK, NY / ACCESSWIRE / August 3, 2015 / SeeThruEquity, a leading independent equity research and corporate access firm focused on smallcap and microcap public companies, today announced it has initiated coverage on Reelcause, Inc. (OTC:RCIT) with a 12 month price target of $0.37.
The report is available here: RCIT Initiation Report. SeeThruEquity is an approved equity research contributor on Thomson First Call, Capital IQ, FactSet, and Zack's. The report will be available on these platforms. The firm also contributes its estimates to Thomson Estimates, the leading estimates platform on Wall Street.
Reelcause is commercializing an innovative technology platform custom built to help non-profits, NGOs, and cause-based organizations gain a larger share of the $300Bn+ market for annual charitable donations. With a savvy management team led by CEO Michael Jacobson, the company has deep expertise in creating new solutions that are specifically designed to solve the key fundraising problems face by humanitarian and non-profit organizations. Reelcause's proprietary technology not only supports the web-based, crowd-sourced fundraising that is gaining traction in the marketplace, but also offers its flagship PeopleSourcing(R) Program that enables clients to significantly expand their campaign's reach beyond their direct contact network with thoughtful ways to drive driving user engagement.
"We see Reelcause as an intriguing growth company in the technology space with the potential to cause disruption in the $300Bn+ market for annual giving due to its novel and comprehensive approach to leveraging technology and entertainment in fundraising," stated Ajay Tandon, CEO of SeeThruEquity. "We are initiating coverage with a 12-month price target of $0.37 per share."
Additional highlights from the report are as follows:
Innovative approach to disrupting a large sector
Outside of software developer Blackbaud, Reelcause is one of the only publicly traded companies focused on harnessing we-based technology for the large and fragmented market for charitable giving. While private companies such as The Active Network, Classy, and GoFundMe have developed intriguing online fundraising solutions, we see the opportunity for technological disruption in the market as wide open with ample room for growth. Indeed, according to research from Blackbaud, only 6.7% of charitable giving came from online sources in 2014. With over 1.5mn charitable organizations in the United States competing for $300Bn+ in annual giving, online charitable giving is expected to rise rapidly to 20% penetration over the next 10 years, according to Charity Dynamics. This clearly points to a sizeable opportunity for growth for the company that can build and market a solution effective enough to become industry standard. With its proprietary PeopleSourcing(R) Program, Reelcause is seeking to do just that.
A solution custom-built for a unique industry
What we see as unique about Reelcause is that it has developed new and proprietary platform that was conceived by experienced non-profit leaders executives for the specific purpose of using technology to solve some of the most difficult problems faced by the fundraising community.. Key among these problems is leveraging technology to overcome "donor fatigue" and extend the reach of fundraising campaigns to find other like-minded potential supporters outside of their contacts. While many competing solutions use technology to help organizations reach out to their networks more effectively, Reelcause's PeopleSourcing(R) Program harnesses entertainment, events, and social media to drastically expand an organization's reach with easy-to-manage custom entertainment media channels enhanced with rewards, prizes and values for participating and inviting others to participate. Reelcause also enables non-profits to manage and generate incremental revenue streams outside of classic fundraising campaigns by providing user-managed advertising tools, the ability to participate in a Marketplace with access to steeply discounted products from retail sponsors and access to over 20mn+ users to market its cause and generate retail revenue.
Initiate coverage with a price target of $0.37
Our analysis indicates a fair value estimate of $0.37 per share for Reelcause. We see Reelcause as an intriguing pure play on the intersection of technology and fundraising with high risk/ high reward potential as it is in the early stages of commercialization. If achieved, the price target of $0.37 represents potential upside of 362.5% from the recent price of $0.08.
Please review important disclosures on our website at www.seethruequity.com.
About Reelcause, Inc.
Reelcause (https://reelcause.com) is a groundbreaking, leading-edge program dedicated to a smarter way to generate revenue and donations. Beyond social networking for fundraising, Reelcause provides members with significant revenue opportunities, while providing a tangible rewards platform to an endless number of personal networks. Revenue channel users are also afforded unparalleled opportunities to partner with other organizations to collaboratively reach goals and fundraise to achieve the greater good. Your creativity and dreams are continuously rewarded through the Reelcause dynamic PeopleSourcing(C) network.
About SeeThruEquity
SeeThruEquity is an equity research and corporate access firm focused on companies with less than $1 billion in market capitalization. The research is not paid for and is unbiased. The company does not conduct any investment banking or commission based business. SeeThruEquity is approved to contribute its research to Thomson One Analytics (First Call), Capital IQ, FactSet, Zacks, and distribute its research to its database of opt-in investors. The company also contributes its estimates to Thomson Estimates, the leading estimates platform on Wall Street.
For more information visit www.seethruequity.com.
Contact:
Ajay Tandon
SeeThruEquity
info@seethruequity.com
SOURCE: SeeThruEquity
