Anheuser-Busch ‘Lost Dog’ was ranked the top commercial in the 27th annual USA TODAY Ad Meter, the most widely recognized barometer and industry-leading tool used to measure public opinion surrounding Super Bowl advertising. The winning spot starred a puppy who gets lost but eventually finds its way home. The ad was similar to last year's Anheuser-Busch ‘Puppy Love’ ad, which also won USA TODAY Ad Meter. This is Anheuser-Busch’s third consecutive USA TODAY Ad Meter win and its 13th overall, the most all-time.
More than 6,700 panelists from across the country voted on Super Bowl commercials in this year’s USA TODAY Ad Meter, an increase of more than six percent from 2014. New this year, participants could register through the end of halftime of the Super Bowl on a redesigned mobile and social friendly platform, similar to USA TODAY Sports’ popular For The Win. Panelists voted on every national ad that aired immediately following the coin toss through the end of regulation, giving each ad a numerical score, from 0-10, via a password-protected website. The winning ad was determined by the highest average score.
The top five ads, as voted upon by this year’s Ad Meter panel, including
final ratings are:
1- Anheuser-Busch – Lost Dog – 8.10
2- Always – Like a Girl – 7.10
3- Fiat – Blue Pill – 6.87
4- Microsoft – Braylon – 6.74
5- Doritos – Middle Seat – 6.71
Also new this year, global digital marketing leader Adobe has partnered with Ad Meter to examine the winning online ads and leading brands based on five criteria including social media buzz volume, sentiment, ad spend, global reach and social media buzz growth compared to average daily volumes.
USA TODAY created the Super Bowl Ad Meter in 1989 to gauge consumers' opinions about television's most expensive commercials. All the Super Bowl ads, as well as complete results and analysis, can be seen at admeter.usatoday.com. Results are also available in Monday’s editions of USA TODAY.
Previous Ad Meter winners and ratings:
2014 - Anheuser-Busch – Puppy Love – 8.29
2013 - Anheuser-Busch - Budweiser Brotherhood - 7.76
2012 - Frito-Lay Doritos - Man's Best Friend - 8.82
2011 - Tie - Bud Light - Dog sitter puts dogs to work, Frito-Lay Doritos - Dog's revenge for Doritos teasing - 8.35
2010 - Mars Snickers - Betty White and Abe Vigoda in casual football game - 8.68
2009 - Frito-Lay Doritos - Crystal ball sees free Doritos - 8.46
2008 - Anheuser-Busch - Dalmatian trains Clydesdale to make beer wagon team - 8.73
2007 - Anheuser-Busch - Crabs worship a cooler of Budweiser on the beach - 8.56
2006 - Anheuser-Busch - Secret refrigerator stocked with Bud Light - 8.39
2005 - Anheuser-Busch - Pilot jumps out of airplane for Bud Light - 8.65
2004 - Anheuser-Busch - Owners demonstrate how their dogs fetch Bud Light - 9.04
2003 - Anheuser-Busch - Replay - 8.99
2002 - Anheuser-Busch - Satin Sheets - 9.11
2001 - Anheuser-Busch - Cedric's dream date - 8.63
2000 - Anheuser-Busch - Rex the Dog recalls his worst day - 8.09
1999 - Anheuser-Busch - Separated at Birth - 8.01
1998 - Pepsi - Flying Geese - 9.08
1997 - Pepsi - Dancing bears - 8.22
1996 - Pepsi - On security camera, Coke driver nabs Pepsi - 9.42
1995 - Pepsi - Boy gets sucked into bottle - 9.66
1994 - Pepsi - Chimp escapes lab, hits the beach - 9.34
1993 - McDonald's - Jordan and Bird shoot hoops - 9.00
1992 - Nike - Bugs Bunny and Michael Jordan team - 8.51
1991 - Diet Pepsi - Ray Charles' new jingle catches on - 8.52
1990 - Nike - Famous announcers call imaginary game - 8.17
1989 - American Express - Dana Carvey and Jon Lovitz travel to the Super Bowl - 7.52.
About USA TODAY:
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its unique visual storytelling, USA TODAY delivers high-quality and engaging content across print, digital, social and video platforms. An innovator of news and information, USA TODAY reflects the pulse of the nation and serves as the host of the American conversation — today, tomorrow and for decades to follow. USA TODAY, the nation's number one newspaper in print circulation with an average of nearly 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 6.6 million readers daily. USA TODAY is a leader in mobile applications with more than 16 million downloads on mobile devices. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).
Steve Kidera, 703-854-6077