Kodak has reached an agreement in principle for the first placement of a KODAK PROSPER 6000C Press in the Europe, Africa and Middle East Region (EAMER) to Dubai Media Inc (DMI). DMI, the largest media group in the Middle East, plans to use the PROSPER 6000C Press at the heart of its innovative Smart Printing Services initiative in the UAE, which will see the introduction of reader-customized newspapers and other advanced printing services.

Mr. Faisal Bin Haider, Executive Director of Printing & Distribution Sector said, “In response to the vision of the wise leadership in Dubai to turn it into a smart city and provide the ultimate services to its residents, we have agreed to acquire a KODAK PROSPER 6000C Press. “It offers the best solution of digital printing with an unmatched combination of outstanding quality, day-to-day productivity, and compelling economics.”

DMI announced its decision to acquire the KODAK PROSPER 6000C Press at WAN-IFRA, Amsterdam. The press enables DMI’s printing division, Masar Printing and Publishing Company, to offer readers the opportunity to select the topics they are most interested in and have a personalized newspaper delivered to their door.

Masar has a longstanding relationship with Kodak, dating back to 2007 and currently uses a raft of KODAK Products, including the KODAK NEXPRESS Digital Production Color Press, KODAK GENERATION NEWS System, KODAK TRENDSETTER 800 UHR Platesetter, KODAK PRINERGY CONNECT Workflow, KODAK SONORA XP & NEWS Process Free Plates and KODAK THERMALNEWS GOLD Digital Plates.

This latest innovation will result in more efficient page inventory management, less waste, smoother production processes and a better reader experience. Additionally, the PROSPER 6000C Press will enable Masar to print production quality books on-demand and satisfy new demands of direct mail products.

"We are excited about the implementation of the PROSPER 6000C Press with DMI to address the Smart Printing Services initiative for the UAE government,” said Philip Cullimore, Managing Director, EAMER, Kodak.

“DMI will be the first printing partner in EAMER to implement the PROSPER 6000 Press technology to address the needs for efficient news and publishing production,” he continued. “The exceptional quality requirements for this initiative can be achieved by a printing press that aspires to be the best solution in regards to quality and productivity to meet the demanding needs established by the Smart Printing Initiative.”

In today’s printing environment, businesses are investing in technologies that lay the foundation for future success. In book printing, printers are looking for ways to enhance revenue potential by shifting to profitable short-run jobs. These print-on-demand jobs reduce inventory costs and allow the printing of shorter runs on a just-in-time basis to meet specific orders. KODAK PROSPER 6000 Presses make it feasible and economical to print up to 200-lpi quality books at production run lengths of up to 3,000 copies. In addition, it can produce millions of offset-like pages month after month and reduce costs associated with obsolescence and warehousing.

The PROSPER 6000 Presses are powered by an advanced Intelligent Print System (IPS) that continuously monitors, evaluates and adjusts operations to ensure exceptional quality output. With the improved IPS, the PROSPER 6000 Presses can monitor and instantly correct color registration, delivering enhanced registration performance. The PROSPER 6000 Press’s writing system runs on Kodak’s newly formulated nanotechnology inks, offering a greater color gamut and delivering print quality that rivals offset output on a wide range of uncoated, coated, and glossy papers.

The PROSPER 6000 Presses print at speeds of up to 1,000 feet, or 300 meters, per minute on matted and uncoated papers with a duty cycle of 90 million A4 top quality pages per month.

About Kodak

Kodak is a technology company focused on imaging for business. We provide innovative hardware, software, consumables and services to customers in graphic communications, packaging and functional printing. We also serve entertainment and commercial films markets. With our world-class R&D organization and extensive product portfolio, Kodak is helping customers around the globe to grow their own businesses in a sustainable way. For additional information on Kodak, visit us at kodak.com, follow us on Twitter @Kodak, or like us on Facebook at KodakNow.

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