iHeartMedia today shared the latest social media engagement data resulting from its iHeartRadio Music Festival, which took place in Las Vegas on September 19 and 20. This year the festival generated more than five billion social media impressions, more than double from last year, putting the festival ahead of the year’s major events such as the high profile Big Game Halftime Show, in terms of related social media activity, and on a par with the Academy Awards.

Twitter emerged as the dominant platform of choice for fans at this years’ event, representing two-thirds of the overall social media activity and resulting in #iHeartRadio trending worldwide on both days of the event. After Twitter, Facebook, Instagram and Tumblr were the next most popular platforms. Within the content of the posts, Taylor Swift was the most discussed, followed by One Direction, Five Seconds of Summer, Ariana Grande and Nicki Minaj.

Other noteworthy statistics include:

• 80 percent of posts came from Millennials, the 18-34 year old demographic
• A total of 37 topics related to the event trended across local, U.S. and Worldwide on Twitter over the course of the two days, including #iHeartRadioMusicFestival, #OneDirectionAtiHeartRadioFestival and #NickiAtiHeartRadio

This year’s iHeartRadio Music Festival featured some of the biggest names in music including Taylor Swift, Coldplay, Paramore, Usher, Nicki Minaj, Lorde, One Direction, Ed Sheeran, Steve Aoki, Calvin Harris, Iggy Azalea and more. This was the fourth iHeartRadio Music Festival, which attracts a global audience and brings to life the music of the iHeartRadio app.

iHeartRadio reached its first 20 million registered users faster than any digital service in Internet history, and reached the 50 million registered user milestone faster than any digital music service and even faster than Facebook, Twitter and Pinterest. The leading digital service delivers everything listeners want in an all-in-one platform: Instant access to more than 1,500 radio stations from across the country, user-created Custom Stations inspired by a favorite artist or song, thousands of curated digital stations and the new iHeartRadio Shows & Personalities feature giving users access to the best on-demand news, talk and entertainment content available today.

About iHeartMedia

With 245 million monthly listeners in the U.S., 97 million monthly digital uniques for iHeartMedia Digital and 196 million monthly consumers of its Total Traffic and Weather Network, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 859 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on iPads and smartphones, and on gaming consoles.

iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1 all-in-one digital audio service with over 345 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 50 million users faster than any digital music service and even faster than Twitter, Facebook and Pinterest. The company’s operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation. For more information visit our website at iHeartMedia.com.