Genesis Media Raises $6M For Ads That Interrupt But (Hopefully) Don’t Annoy You
April 10, 2014 at 10:03 AM EDT
Ad company Genesis Media is announcing that it has raised $6 million in Series B funding. When I discussed the funding with CEO Mark Yackanich, he described the company as "a data-driven decisioning platform that intercepts users with media" — which even he admitted was a bit of a mouthful. Put more simply, online publishers use the company's ContentUnlock product to show ads (usually video… Read More
