Flipboard has confirmed that it raised an additional $50 million, which will close out the Series C round of financing that it brought on in September. According to a company spokesperson, the funding closed last week, and brings the total amount raised to more than $160 million.

Rizvi Traverse Management, the investment fund run by under-the-radar Suhail Rizvi, led the second half of the funding round in addition to the first. Valuation was pegged at $800 million, which was only slightly below the $1 billion that had previously been rumored. Existing investors, which include Goldman Sachs, Kleiner Perkins Caulfield & Byers, Index Ventures, and Insight Venture Partners, also participated.

Flipboard’s raise comes as the company has been working to give users more tools to build magazine-like feeds of their favorite pieces of content. In March, it launched the 2.0 version of its product, which unveiled the magazine feature. Soon after, it enabled users to share those custom feeds with their friends.

All of that was meant to attract more brand advertisers, which the company hopes will treat its content more like magazines, in terms of how much they’re willing to pay to reach Flipboard readers. By placing their ads in a clean, well-lit, and attractive space, the hope is that Flipboard can command higher premiums than one would find in a typical mobile app.

It took that one step further in November, when it launched tools to enable brands to build their own catalogs. Those catalogs are meant to evoke a better shopping (or at least browsing experience) than one would find on most e-commerce sites.