In Debra Berman's ad world, bruised J.C. Penney is definitely on Santa's nice list
November 26, 2013 at 16:02 PM EST
It's going to be a caroling kind of Christmas at J.C. Penney (NYSE: JCP). Yes, safe and tuneful. That's the way Debra Berman has orchestrated the struggling retailer's 2013 holiday ad campaign from ad agency Doner/Detroit...