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Measuring International Corporate Volunteerism: ICV on the Rise - CSR Minute for March 20, 2013



CDC Development Solutions helps International Corporate Volunteerism, ICV, to increase more than seven times over the last six years. Their 4th annual ICV conference, to be held April 11-12, will measure yet more growth.

Corporate volunteerism used to mean spending a Saturday fixing up a neighborhood park with your co-workers. Now, that’s great—any help donated from a company’s resources to a local community project is good works, and always will be. But there’s a new kind of corporate volunteerism that’s on the rise these days, one that calls for a re-set of the whole idea. It’s called international corporate volunteerism, or ICV.

Through ICV, companies send teams of employees to work with NGOs, local businesses, and governments in emerging markets to build their hosts’ capacity in core business areas such as IT, marketing, finance, and human resources. ICV also includes a new measure of success, on the benefits to the company as well as to the benefits provided to nonprofits and NGOs, and their worthy projects. Companies have discovered that exposing employees to the realities of global markets gives tomorrow’s business leaders a more in-depth perspective on areas important to their business. One example tells the story. CDC Development Solutions, a nonprofit that designs and manages ICV programs, works with IBM on that company’s Corporate Service Corps, the largest ICV program of its kind.

In the last five years, Big Blue has spent $50 million to send 2,000 employees from 50 countries on 170 engagements missions in more than 30 countries. Nine of every ten participants in the program said their international corporate service experience provided them with an excellent leadership opportunity, while helping them better understand IBM’s role in the developing world, increasing their cultural awareness, and making them more effective at their jobs.

CDC Development Solutions also designs and manages ICV programs for PepsiCo, John Deere, Pfizer, and FedEx, among others. You can hear these companies, as well as Merck, SAP, GlaxoSmithKline, and Intel share their stories at CDC Development Solutions’ 4th Annual International Corporate Volunteerism Conference, to be held on April 11th and 12th in Washington, D.C. In 2012, U.S. companies sent 2,200 employee volunteers to 58 countries, a seven times increase over the last six years. These citizen-diplomats just might be one of the smarter, more effective ways for American business to show a positive face to the world.

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Video Source: Measuring International Corporate Volunteerism: ICV on the Rise

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KEYWORDS: CDC Development Solutions, international corporate volunteerism, 4th annual ICV conference, NGOs, IBM, Pepsico, John Deere, Pfizer, FedEx, Merck, SAP, GlaxoSmithKline, and Intel, 3bl Media, csr, CSR Minute

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