Innovation remains a dominant and exciting theme in the ETF universe, although as with any financial instrument, with growth and evolution also comes increasing complexity and newly discovered nuances. The towering lineup of over 1,400 exchange-traded products is probably intimidating for many investors who are new to industry and aren’t exactly sure where (or how) to start looking for a product that suits their investment objective and risk tolerance [see Free Report: How To Pick The Right ETF Every Time]. While there’s certainly no one right way to go about looking for an ETF that fits your needs, it may be helpful to start by considering some of the noteworthy differences across similar products. ETF education is an ongoing process, and as such, there are a number of important lessons to keep in mind, and while some are fairly basic, many of the important ones are often times overlooked. Below, we highlight five [...] Click here to read the original article on ETFdb.com. Related Posts: Three Years Later: Best Performing ETFs Since Markets Bottomed Out iShares: The Low Cost ETF Issuer? Ten Unexpected Observations On YTD ETF Returns Six Noteworthy ETF Innovations 11 Predictions For The ETF Industry In 2011