Krux Digital, which helps Web publishers safeguard, manage, monetize and make responsible use of consumer data signatures across devices and formats, has secured $11 million in a Series B round of financing led by Accel Partners and IDG Ventures, with early investors participating as well, the company announced earlier this morning.

Krux, founded in 2010, gives website publishers and owners a neutral platform that helps them better manage their data assets and put audience insights to work enhancing content, commerce, and advertising.

The company was co-founded by Tom Chavez, previously General Manager for the Online Publisher Business Group in Microsoft’s Advertiser and Publisher Solutions (APS) group, and CEO of Rapt before that. His fellow co-founder, Vivek Vaidya, was previously the CTO of Rapt.

Arthur Patterson, founding partner at Accel, and Alex Rosen, MD at IDG Ventures, are both joining the Krux Digital’s board of directors.