Editor’s note: This guest post was written by Dave Chase, the CEO of Avado.com , a health technology company that was a TechCrunch Disrupt finalist . Previously he was a management consultant for Accenture’s healthcare practice consulting to 25 hospitals and was the founder of Microsoft’s Health business. You can follow him on Twitter @chasedave . Since the latter half of the 90’s, the handwriting has been on the wall for newspaper companies that media’s future was digital. Heck, the newspapers’ own business sections reported on this trend. Despite this, the majority of the industry focused on traditional strategies such as taking on debt to acquire other newspapers or investing in new printing presses, leading to disastrous consequences.