PressOK’s PlacePlay Lets Developers Integrate Location Features And Local Advertising Into Games
July 29, 2011 at 07:05 AM EDT
Seattle-based PressOK Entertainment , a game development company, launched an interesting new service this week in public beta called PlacePlay , which the startup describes as a "location enablement platform" for games. Location is something that hasn't really been explored much in gaming as of yet, so simply put, PlacePlay aims to tackle the obstacles that prevent location from becoming a relevant facet of the games we play every day. For starters, the platform is focused on giving game developers the ability to quickly add local tournaments into gameplay, so that a user can, for example, play a virtual game of Battleship with other players that live on the same block. Though tournaments are the primary feature of the platform at this point, PlacePlay also supports location-based virtual goods, objects, achievements, and more.