Totango Launches Public Beta, Raises $3.8 Million To Help SaaS Companies Drive Sales
July 28, 2011 at 06:00 AM EDT
Totango , a realtime platform that allows software-as-a-service (SaaS) companies to better understand their customers, announced today that it has closed a $3.8 million round of Series A funding, led by Pitango Venture Capital and Gemini Ventures . The Israeli startup will use its latest infusion of capital to ramp up hiring and marketing efforts. The company is also officially announcing the launch of its public beta, which aims to enable sales teams to better understand how current customers or prospective customers are using their service in realtime in order to more effectively manage customer conversations and engagement. For now, the service is completely free. Down the road, Totango plans to scale its platform to address the entire customer lifecycle, and will add pricing tiers, but at this point is primarily focused on optimizing the way sales teams, specifically, are interacting with their customers.
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