Celanese Corporation (NYSE: CE) introduced a new polymer system at the IDEA 2007 tradeshow that responds to the need for truly flushable nonwoven products that completely disperse when disposed into water. The patent-pending polymer system, Nacrylic™ STP, adds value to chemically bonded wipes by supporting the wet strength requirements of products containing lotions and by triggering the wipe to fully disperse while in the presence of excess water. This all-new technology allows consumer products companies to market wipes as truly flushable products that disperse in virtually the same way as common toilet paper.

According to Claudia Berrón, marketing manager for engineered fabrics at Celanese, the introduction of Nacrylic™ STP will change the way personal hygiene wipes are marketed to consumers going forward. “Environmental impact is a key criterion upon which consumers make purchase decisions today. Nacrylic™ STP is state-of-the-art in environmental friendliness and offers nonwovens producers a key differentiator with which to develop new, high-value SKUs. It is a polymer system technology that can make chemically bonded wipes truly flushable products,” she said. “While many wipes on the market today are considered flushable, few actually disperse. With Nacrylic™ STP, the wipe actually disperses, minimizing its impact on septic systems, water treatment facilities and the environment,” she said.

In Support of the Nonwovens Supply Chain

According to Berrón, the launch of Nacrylic™ STP provides new opportunities for Celanese to support the nonwovens supply chain with innovative technologies to produce the next generation of wipes. “Celanese is ready to disclose further details with interested parties under a confidentiality agreement,” she said. “Celanese already has a working knowledge of the manufacturing processes and lotions that allow for the critical balance between wet strength and dispersibility,” she said. “Collaborative efforts with companies throughout the value chain will result in marketable dispersible wipes being brought to market quickly,” she said.

Positioned to Meet International Demand

A worldwide leader in polymer technology, Celanese is committed to delivering performance-based solutions for engineered fabrics, starting with their R&D Center of Excellence in Bridgewater, NJ. Coupled with an international team of technical service specialists, Celanese is ready to deliver new levels of performance for producers and marketers of engineered fabrics. Manufacturing plants are strategically positioned across North America and Europe, with a new plant coming on-stream later this year in Nanjing, China.

About the Emulsions & PVOH Business of Celanese

The Emulsions & PVOH business of Celanese is a global leader in the development and application of polymer emulsion and PVOH technology to improve performance, create value and drive innovation in a broad range of industrial and consumer end-use applications including adhesives, coatings, engineered fabrics, glass fibers, paper, textiles and more.The business has 14 manufacturing facilities and seven R&D Centers of Excellence in North America, Europe and Asia. More information about the Emulsions & PVOH business of Celanese is available at www.connectcelanese.com.

About Celanese

As a global leader in the chemicals industry, Celanese Corporation (NYSE: CE) makes products essential to everyday living. Our products, found in consumer and industrial applications, are manufactured in North America, Europe and Asia. Net sales totaled $6.7 billion in 2006, with over 60% generated outside of North America. Known for operational excellence and execution of its business strategies, Celanese delivers value to customers around the globe with innovations and best-in-class technologies. Based in Dallas, Texas, the company employs approximately 8,900 employees worldwide. For more information on Celanese Corporation, please visit the company's website at www.celanese.com.

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