.Google Plus is terrific . I don't think it will ever be more than the Pepsi to Facebook's Coke, alas, but it's much slicker and better designed. It's too bad that the service has sacrificed a pile of goodwill over the last week by repeatedly publicly shooting themselves in the foot. First there was the brands mistake . Now it's gotten much worse: it seems they're deleting profiles wholesale because they suspect that Plus users may be using handles other than their legal names. On the Internet! Oh, the horror! Worse yet, the blandly passive-aggressive language Google's engineers are using to explain/defend this is redolent of the usual brain-dead corporate-speak you see elsewhere: Our Stupid Policy Must Be Defended, Because It's Policy, Don't You Understand? Even Though It's Stupid . Oh, Google. We all thought you were better than this.