Moolah Media , a recently launched mobile ad network that uses a cost-per-action and cost-per-lead model is launching a number of formats today and announcing a $3 million developer fund to give publishers additional payouts for using Moolah. The network launched last year allowing advertisers to drive inbound calls directly to a call center, collect signups and registration leads, while also tracking conversions. Moolah promises higher payouts and 100 percent fill rates for publishers, and ads can be placed within apps, on the mobile web or within text messages.