PayPal VP: Supporting Payments In The Physical World Is Critical For PayPal
July 11, 2011 at 20:17 PM EDT
eBay owned PayPal has been making some interesting acquisitions over the past few months that clearly show the direction of the company in capturing payments flow from digital goods, and physical products at a local level. The company bought local payments and advertising company Where for over $100 million in April, snapped up mobile payments company Fig Card and most recently shelled out $240 million for mobile payments company Zong. The payments company is serious about mobile and local payments and is buying its way into commanding the space. In terms of future strategy, PayPal believes that by 2015 digital currency will be accepted everywhere in the U.S., from local businesses to large chains. Of course, this ambitious goal is easier said than done. Considering that PayPal is a digital product and doesn't have automatic reach to local businesses with point of sale systems, scaling to the local level is going to take a significant amount of work. We were able to chat with Sam Shrauger, VP of global product and strategy for PayPal about the company's future strategy to dominate the 'digital wallet.'