From Diapers To Pets, Amazon’s Quidsi Introduces Wag.com
July 06, 2011 at 07:55 AM EDT
Everything comes around. A decade after the Pets.com sock puppet became the symbol of overreaching Internet startups, Amazon-owned Quidsi is launching an online pets supply store today called Wag.com . But before you dismiss this as yet another sign of the bubble, consider how much things have changed in the past ten years. People are now very used to shopping online, and if the price is right and it can be delivered in two days, why not order a bag of dog food to be delivered to your door? At launch, Wag.com will offer 15,000 pet products—about the same amount you can find in big box pets supply retailer. Over time, that number will grow to 25,000. Orders of $50 will be shipped free.