AOL Consolidates 53 Brands Down To 20 “Power Brands;” The Huffington Post Gets Bigger
June 28, 2011 at 08:32 AM EDT
AOL CEO Tim Armstrong likes to streamline things. And he is about to streamline AOL even more. Somewhat reversing the anti-portal strategy he inherited, he will start to consolidate 53 different content brands into 20 "power brands." (Don't worry, TechCrunch is still one of them). "More and more stuff is moving towards well-known brands," says Armstrong. "Unless human nature is going to totally change, the Internet is going to end up in a branded environment."