Off And Running: Loopt’s First U-Deal Sells Out In Less Than An Hour
June 23, 2011 at 05:42 AM EDT
Loopt has gone through quite a few incarnations, and this morning that tradition continued as the mobile social network announced it was entering the daily deals space with a service called U-Deals . In essence, U-Deals lets users request their own deals. After submitting an idea for a deal, users can then drum up interest by way of social media channels like Facebook, Twitter, etc. If the deal receives enough support, Loopt will contact the business and request that they help turn the deal dream into a deal reality. It's not a unique idea in-and-of-itself, and there's been some skepticism over whether or not this new direction can work for Loopt. But, today, mere hours after announcing U-Deals, Loopt took the first step towards silencing its critics (though admittedly it still has a long way to go before that silence is permanent), as its first U-Deal sold out in under an hour. 48 minutes, to be precise. The first U-Deal , made in partnership with Virgin America, offered $35 for a Virgin America ticket voucher valued at $100. 500 deals were offered, and 500 deals sold in 48 minutes. Not too shabby.