Onswipe , the publishing platform that allows any content site to create an app like experience on the iPad and other tablets, is coming out of beta this week and will be available to the public tomorrow at 3:00pm EST. With the launch Onswipe will also be adding former CNN president John Klein as an advisor. Launching with partners like Hearst's Marie Claire , Slate , Ziff Davis' Geek.com and Extreme Tech , Thomson Reuter's PE Hub , Forbes , Hollywood.com , StockTwits and advertisers American Express and Sprint, Onswipe promises clients touch device optimization in three minutes. All publishers and advertisers need to do to achieve a native app feel is pick and customize a layout, import content and then embed a piece of javascript into their site.