Motopia (ASX:MOT) is delighted to globally launch mOne Beta version after 12 months of product development to revolutionise the mobile advertising marketplace. Mobile marketing is currently growing at unprecedented rates on a global scale and has been forecasted to grow to be worth $50 billion by 2014.

mOne now offers a real-time view to accurately report on any mobile marketing campaigns, with the ability to directly compare the performance of different mobile ad networks and optimise these campaigns as they are unfolding. This capability has simply not been available in the mobile marketing industry before now.

“mOne is a global first”, said Matthew Gerard CEO of Motopia. “With the phenomenal growth we are currently experiencing in mobile marketing globally and the forecasted continued growth, the need for a client orientated platform in the mobile marketing marketplace is very apparent”.

“mOne will undoubtedly make a big difference to any organisations already engaged or looking to engage in mobile marketing activities. Also and perhaps more importantly mOne will save clients money through time saving efficiencies and provide more visibility and control of all campaigns,” he said.

Customers of mOne can easily view and compare performance in one place and optimise campaigns across all networks throughout the campaign.

“Motopia firmly believes that mOne is an invaluable tool for anyone running mobile marketing campaigns and wants to achieve the best possible results from this booming marketing sector”. He continued “We believe mOne will generate Motopia in excess of $3 million in revenue in 2012”.