Brightcove is no longer just for videos. Starting today, it is launching an entire new product line for making mobile and web apps called Brightcove App Cloud. Developers will be able to use App Cloud to create their apps once and then deploy them to the iPhone, iPad, Android phones and tablets, and beyond. It creates HTML5 apps as well as mobile touch websites, and it is not limited to video apps. In the video above, Brightcove CEO Jeremy Allaire explains what App cloud is and answers some questions about what appears to be a departure from the company's primary focus of providing an online video platform. The App cloud apps don't need to be video apps, but they are geared towards media apps. Just as Adobe spits out iPhone apps from its Creative Suite, so too will Brightcove App Cloud—except, as Allaire points out, Brightcove App Cloud isn't based on any proprietary technology. It is all open technologies such as HTML5, CSS and Javascript.