The Gillmor Gang — Dennis Crowley, JP Rangaswami, Robert Scoble, Kevin Marks, and Steve Gillmor — waxed prophetically in the social garden. Crowley has been the focus of some media attention about a slowdown in checkins, but he seemed more excited about his market position than worried. With good reason, as the Gang explained in a dissection of hyperlocal and personal data harvesting. Rangaswami sees the various outputs of these social tools as providing nuanced clues into the nature of what will get viral at Scoble scale, while Crowley demurred about the view of Foursquare as a media property only to describe just such a nextgen service. As we debated what media is becoming, the consensus emerged of a social landscape where each and varied signals provide a valuable composite sense of where we are and are going next.